General Session Live Stream

Live TV : Ustream

General Session Schedule:

Tuesday, December 9

5:30 - 6:30 pm
OPENING PLENARY: Nature's Solution to a World in Crisis - Ray Anderson, Founder & Chairman, Interface, with opening remarks from Sustainable Life Media CEO, KoAnn Vikoren Skrzyniarz

Wednesday, December 10

8:30 - 9:00 am
The Opportunity for Sustainability During an Economic Downturn - Chris Laszlo, Managing Partner, Sustainable Value Network

9:05- 9:35 am
The Changing Global Landscape of Sustainable Innovation - Martin Charter, Director, Centre for Sustainable Design, UK

9:40-10:10 am
Sustainable Brands, a Path to 21st Century Growth - Santiago Gowland, VP Unilever Brand & Global Corporate Responsibility, Unilever

10:40 - 11:10 am
Worldwide Consumer Insights into Sustainable Brand Demand - Moderated by Annie Longsworth, Executive Vice President and Managing Director, Cohn and Wolfe, San Francisco; with Toshi Ide, President & CEO, gConscious; Simon Jimenez, Research Director, GlobeScan Inc.; Guy Champniss, Global Director, Business Insights Havas Media Intelligence, Peter Salmon, Founder and Managing Director, Moxie Design, Inc.

11:15 - 11:45 am
Detangling Attributes, Specifications and Certifications for Office Depot Green - Yalmaz Siddiqui, Director of Environmental Strategy, Office Depot, Introduced by Jeff Mendelsohn, CEO, New Leaf Paper

11:50 am - 12:20 pm
Plan A, Because There is No Plan B - Mike Barry, Head of Corporate Social Responsibility, Marks and Spencer

1:50 - 2:35 pm
"Cohn & Wolfe's Green Brands Study" China Annie Longsworth, Executive Vice President and Managing Director, Cohn & Wolfe "

2:45 - 3:30 pm
Pushing the Envelope at Interface Fairworks Karin Laljani, Senior Vice President, Market Strategy & Sustainability, InterfaceFLOR Europe, Interface, Inc.

4:00 - 4:45 pm
The Evolving Landscape of Eco-Labeling Moderated by: Jacquelyn Ottman, President, J. Ottman Consulting; with Shelley Zimmer, Hewlett Packard, Anastasia O'Rourke, Founder, ecolabeling.org

5:00 - 6:00 pm
Emerging Models for Collaboration: Imagining a World Where David and Goliath Both Win - Tamara Giltsoff, OZO Lab, Jeff Mendelsohn, New Leaf Paper, Yalmaz Siddiqui, Office Depot and Robert L. Lapides, Managing Member and CEO, Bosque Pico Bonito, LLC

Thursday, December 11

8:30 - 8:50 am
The New Economy of Integrity - Jonathan Greenblatt, CEO, GOOD Magazine

8:55- 9:15 am
Making Sustainability Irresistible - Bob Isherwood, CLIO Award Winner, Former Worldwide Creative Director (1996 - November 2008), Saatchi and Saatchi

9:20 - 9:40 am
Realizing the Value: Driving Growth through Sustainable Packaging - Scott Vitters, Director of Sustainable Packaging, The Coca-Cola Company

9:45 - 10:15 am
Targeting the Fastest Growing Regions of the World With Your Sustainable Solutions - Bruce Thomas, Senior Vice President of Global Market Strategy, MeadWestvaco

10:45 - 11:15 am
Re-Innovation: The Resurrection of Nau - Ian Yolles, Vice President of Marketing, Nau

11:20 - 11:45 am
How Wal-Mart is Shaping the Supply Chain of the Future - Beth Keck, Senior Director, International Sustainability, Wal-Mart, Inc.

11:50 am - 12:20 pm
Putting the Imagination in Ecomagination - Robert Holzer, CEO, and Omino Gardezi, VP, Syrup NY

1:50 - 2:35 pm
Building a Business by Being a Change Agent - Marci Zaroff, Founder/President, Under the Canopy

2:45 - 3:30 pm
Rethinking the System: Out of the Box Thinking for Game Changing Innovation - Tamara Giltsoff, Managing Director, OZOlab

4:00 - 4:45 pm
Creating Ownable Green Presence at Shelf: Best Practices in Domestic and International Markets - Stephanie Eller Global Director, Client Strategy, and Anthony Perez, Creative Director, LEED AP, FITCH

5:00 - 5:30 pm
The Emerging Role of Sustainability in the Global Brand 100 - Andrea Sullivan, Executive Director, Interbrand

5:30 - 5:45 pm
Closing Town Hall Discussion: What's next for Sustainable Brands? - KoAnn Skrzyniarz, CEO, Sustainable Life Media and a panel of Sustainable Brands Advisors